Post by account_disabled on Dec 24, 2023 21:00:13 GMT 10
Female empowerment and gender equality (which in the 21st century continues to encounter many obstacles along the way) are increasingly gaining popularity in the advertising industry. Particularly when March 8 arrives and brands put all their effort into paying tribute (sincere and full of artifice) to women of all kinds and conditions throughout the globe on the occasion of International Women's Day. . The campaigns born in the heat of such a distinguished event usually place in the spotlight the milestones achieved by women and girls in the past and present and also the achievements they are destined to achieve in the coming years. What seems evident is that, spurred by the much vaunted purpose, advertising that makes women and their successes the protagonists is more than ever on the crest of the wave .
And it is also clear that there is much more authenticity than in past times, when "pink washing" hung over this type of advertising like a bad shadow . Below we review some of the best campaigns that Phone Number List have emerged this year from the womb of International Women's Day : 1. LEGO: #LEGOFutureBuilders In this campaign, LEGO dusts off an iconic 80s ad (“What it is beautiful”) and draws inspiration from it to encourage parents to embrace the skills, interests and creative potential of their next child. generation of female leaders. 2. Foot Locker: “Behind Her Label” With the "Behind Her Label" initiative, Foot Locker aims to make visible the work and the particular roots of the female gender in a style (streetwear culture) that is often associated solely and exclusively with men. If you do not see the embedded video correctly, click here.
Dove: #StopTheBeautyTest Dove's new campaign in India recreates stories of real women who have been criticized or even disowned by their potential husbands' families for "defects" in their physical appearance. If you do not see the embedded video correctly, click here 4. Marketing Paradise: #HastaElCopy #HastaElCopy is an initiative from the Marketing Paradise agency that denounces the often sexist language that continues to make its way in the 21st century in the messages disseminated throughout the marketing, advertising and communication industry. If you do not see the embedded video correctly, click here 5. Google: “First of Many” In this emotional spot, Google pays tribute to the pioneering women who had the honor of being the first to achieve milestones that until not long ago seemed reserved solely and exclusively for men and who inspired other women to break down barriers and break the glass ceiling. . If you do not see the embedded video correctly, click here.
And it is also clear that there is much more authenticity than in past times, when "pink washing" hung over this type of advertising like a bad shadow . Below we review some of the best campaigns that Phone Number List have emerged this year from the womb of International Women's Day : 1. LEGO: #LEGOFutureBuilders In this campaign, LEGO dusts off an iconic 80s ad (“What it is beautiful”) and draws inspiration from it to encourage parents to embrace the skills, interests and creative potential of their next child. generation of female leaders. 2. Foot Locker: “Behind Her Label” With the "Behind Her Label" initiative, Foot Locker aims to make visible the work and the particular roots of the female gender in a style (streetwear culture) that is often associated solely and exclusively with men. If you do not see the embedded video correctly, click here.
Dove: #StopTheBeautyTest Dove's new campaign in India recreates stories of real women who have been criticized or even disowned by their potential husbands' families for "defects" in their physical appearance. If you do not see the embedded video correctly, click here 4. Marketing Paradise: #HastaElCopy #HastaElCopy is an initiative from the Marketing Paradise agency that denounces the often sexist language that continues to make its way in the 21st century in the messages disseminated throughout the marketing, advertising and communication industry. If you do not see the embedded video correctly, click here 5. Google: “First of Many” In this emotional spot, Google pays tribute to the pioneering women who had the honor of being the first to achieve milestones that until not long ago seemed reserved solely and exclusively for men and who inspired other women to break down barriers and break the glass ceiling. . If you do not see the embedded video correctly, click here.