Post by flora60468 on Feb 25, 2024 16:23:45 GMT 10
You’re probably wondering why there’s a photo of a gymnast above. This is to illustrate one of the most important conversion element of lead gen pages – balance. Read on… 1. Finding the right balance – the size of the prize Lead Gen Landing Page Balance Fail Clearly the hurdle was too much in this case. Lesson? Don’t make your customers fail. (Image source: One of the biggest factors in whether you’ll capture your lead is whether you are able to balance the size of the prize (what you’re giving away) with the perceived barrier to getting it. People are increasingly private on the internet and don’t want to give away their life story in text boxes just to get your 5 tips on building model railways. This is where A/B testing can come in really handy. By changing the length and data requirements of your forms (and making them relevant to your giveaway) you can find your best converting page.
For a more scary but very interesting test, consider not asking Chinese Malaysia Phone Number List for anything! Just give it away for free – this is more useful when your intent is to virally spread content like an eBook (just make sure you include a statement in the book that says that people are free – and encouraged – to share it freely). 2. Landing page design is critical Now I’m not saying “make it look beautiful” – although it never hurts to look professional. And yes, I know, I know, there are some really bad looking landing pages out there that convert really well. But that’s usually just because the sales copy is really well written. Anyway – we’re talking about lead gen so we’ll focus on the architectural design of an effective lead gen landing page. The architecture of a great lead gen landing page Lead Gen Landing Page Elements This is really all you need on a lead gen landing page.
The diagram above shows the elements that you need to use on your pages to communicate to your customers what and why they should convert. 1 & 3 are the ones that you really want to spend about 50% of your time on – especially the headline. Your headline is your hook and the benefit statement(s) are what reel in your visitors. Joanna Weibe from CopyHackers is a great resource for this. Next up, is your hero shot or the image/video that shows what you are offering. In order to make this effective you need to show context of use – what this means depends on what you are giving away. Here are a few examples: Selling a product: Show the product being used in real life (think Slap Chop) so that people can see it in action rather than just stare at a generic stock image.
For a more scary but very interesting test, consider not asking Chinese Malaysia Phone Number List for anything! Just give it away for free – this is more useful when your intent is to virally spread content like an eBook (just make sure you include a statement in the book that says that people are free – and encouraged – to share it freely). 2. Landing page design is critical Now I’m not saying “make it look beautiful” – although it never hurts to look professional. And yes, I know, I know, there are some really bad looking landing pages out there that convert really well. But that’s usually just because the sales copy is really well written. Anyway – we’re talking about lead gen so we’ll focus on the architectural design of an effective lead gen landing page. The architecture of a great lead gen landing page Lead Gen Landing Page Elements This is really all you need on a lead gen landing page.
The diagram above shows the elements that you need to use on your pages to communicate to your customers what and why they should convert. 1 & 3 are the ones that you really want to spend about 50% of your time on – especially the headline. Your headline is your hook and the benefit statement(s) are what reel in your visitors. Joanna Weibe from CopyHackers is a great resource for this. Next up, is your hero shot or the image/video that shows what you are offering. In order to make this effective you need to show context of use – what this means depends on what you are giving away. Here are a few examples: Selling a product: Show the product being used in real life (think Slap Chop) so that people can see it in action rather than just stare at a generic stock image.